Let's face it; if you live in a first world country, your life is awesome. GiveYourDifference.com is about realizing how good we have it, so the idea of giving becomes more tangible. When giving, perspective matters.

Our first campaign is Nix Your Flix. Yes, we're talking about the guys with the red envelopes who are raising prices; not cool! You could just stand by and let them increase your bill or you could choose to Nix your Flix and select an amazing non-profit to receive the difference, no queue required.

That difference could go towards sending a South African student to college, preventing the trafficking of a child in Thailand, or helping break the cycle of poverty in Belize; and that’s awesome! You don’t really have to cancel your plan to donate. Giving brings perspective, so give your difference.